
Java Detour is a drive-thru coffee company based in California whose brand is focused on quality coffee that is fast and friendly. The goal was to highlight a fun, energetic, and youthful company while standardizing all the marketing materials across 10 company stores. Using bright colors and fun graphics, I wanted to emulate the lively and youthful energy that customers came to expect of Java Detour. As Java Detour began to expand and open Franchise locations internationally, I used warmer colors and simplified graphics to infuse a level of sophistication into the marketing materials.