Highwire Coffee Roasters is a specialty coffee company and roastery in Oakland, California.  Bold coffees with traditional roast methods and an urban edge are the backbone of the brand.  In 2013  I created a logo mark and 7 different coffee personalities to form the visual lexicon of the brand.  Using imagery that was bold and simple with a bit of edge, I wanted to reinforce the brand but also visually display that different coffees have different flavor profiles.  By giving each coffee it’s own image and personality, the result was that customers could more easily find and recommend their favorites to friends and family.

In 2016 The SCAA Design Lab in Atlanta featured the packaging as one of the best packaging designs in the country.

From creating these coffee identities, I went on to  build the brand into all other company materials.  From menus and apparel to business cards, mugs and gift cards, I curated the brand message across different print materials.

I also designed the visual identity for two canned beverages for Highwire: The Howling Wolf Nitro Coffee and FLASH brewed coffee.  While both based on their own unique identities, I designed them to fit within the overall Highwire Coffee brand using simple, bold graphics and working with some of the same design aesthetics.  In 2014 I re-designed the Highwire Tea logo and helped re-package Highwire Tea until a new tea brand, 4track tea, could be launched in 2016.